Come every January many people like to look back on the previous year and put out a best of list, whether the list covers music, film, games, sports games, whatever. Others like to play Nostradamus and posit their predictions for the coming year.
When it comes to technology many forget to live in the present. Instead of focusing on what’s happening now, many spend their time looking for what’s happening next. While such behavior can be myopic at times, it is particularly important to stay ahead of the curve when it comes to marketing and promotions. After all- if you’re not where your customers are, someone else probably is.
With that in mind, we figured we’d make some predictions of our own for 2011. Compiled by Fanscape President Larry Weintraub and including input from both TMA and Fanscape staffers, this white paper provides a look at what could be the winners and trending topics in the 2011 advertising world. And it’s available to download for free right here.