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Quaker & NFL Power The Play Of Kids Everywhere

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Quaker & NFL Power The Play Of Kids Everywhere


For the past 135 years,   Quaker (a division of PepsiCo) has nourished families and  kids to help power their play. This football season, Quaker is highlighting that mission by teaming up with   NFL PLAY 60 and  rookie quarterback   Andrew Luck to encourage kids to stay active and  eat healthy.

“NFL has the largest female fan base of any league. It’s a family sport,” explained   Jennifer Storms, senior VP-global sports marketing at PepsiCo. “It was a great opportunity to bring in other PepsiCo brand s, because moms and  kids are engaging with NFL more and  more every year.”

TMA’s Quaker team developed   The NFL PLAY 60 Super Bowl Contest where kids ages 6-13 can go online and  share how they power their play with nourishing foods and  exercise. At the conclusion of the contest, one grand  prize winner will be selected to run the game ball onto the field at   Super Bowl XLVII.

To further engage consumers, Quaker is offering other ways for fans to win cool prizes including Quaker/NFL PLAY 60 t-shirts, NFL PLAY 60 activity sets and  tickets to 2013 regular season games. Consumers can visit and  enter UPC codes from two different Quaker food and  snack products for a chance to win.

This promotion launched during NFL kickoff week with in-school activations, PR events and  paid media. It’s supported by in-store displays, print ads (featured in Wal-Mart magazine), digital banner ads, and  a microsite featuring behind the scenes videos and  photos of Andrew Luck.