The Marketing Arm!
But perhaps the word “awards” is more apropos, because last night TMA took home six different Reggies! Specifically, TMA brought home awards in four categories: national consumer promotion, new product launch promotion, retailer specific programs, and sponsorship. Here’s what we won:
GOLD: EA Sports Madden NFL 11 & Doritos “Change the Game” (National Consumer)
SILVER: State Farm “Go to Bat” (Sponsorship)
SILVER: GameStop “Surprize Attack 2” (Retailer-Specific)
SILVER: EA Sports Madden NFL 11 & Doritos “Change the Game” (New Product Launch)
BRONZE: GameStop “Surprize Attack 2” (New Product Launch)
BRONZE: GameStop “Surprize Attack 2” (National Consumer)
Props to all the account teams for their hard work!