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Social Media's Visual Evolution

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Social Media’s Visual Evolution

As social media continues to evolve, one reality is coming into focus: the experience is becoming much more visual. This shift in focus can be seen in the exponential growth of image-driven networks such as Instagram and  Pinterest where visual aspects are front and  center of the sharing.

No doubt, a hunger for visual content exist online. Facebook’s enhancements for brand  pages as well as the network’s explosive stats on photo sharing best reflect this observation.

  • According to its updated   SEC filing, Facebook’s photo activity grew faster than the rest of the site: on average more than   300 million photos were uploaded to Facebook every day in Q1 2012, up from 250 million photos in Q4 2011.
  • Facebook photos receive   3.2 billion “likes” and  comments per day.

And with the progression to Timeline complete, Facebook’s $1 billion acquisition of Instagram on April 9 was the next step in the network’s visual evolution.

As the innovations outlined above remind us, the rise of visual social networks are forcing brand s to think and  act more visually. So a picture is no longer worth a thousand  words — perhaps it’s worth a billion “Likes”?

The excellent infographic below illustrates how visuals are exploding in social networks: