November 1st marks “National Author’s Day”, a day in appreciation of the writers who uses their words to move their followers. This month we bring you our list of tracks, that although performed by superstars, were written by some surprising behind the scenes collaborators.
This playlist was curated by Carlos Ybarra, Anyi Wong-Lifton, and Sarah Molloy on the TMA Music Team to celebrate writers in music, who make waves behind the scenes.
Note: may contain explicit content
About TMA Music
We help brands harness the power of music and use it to foster a deeper bond with your customers. Our team of seasoned experts helps you navigate the music industry to develop a comprehensive music strategy, ideate on creative music concepts, license songs, partner with the right talent, and execute on every facet of a music marketing program.
Larry Weintraub – President of Music at TMA, Larry is a lifelong entrepreneur who champions the customer experience with a personal passion for disruptive technologies and innovative products. As head of the TMA Music Team, Larry leads music strategy for Fortune 100 brand clients. Larry also leads innovation at the agency with an internal and client-based concentration on emerging technology to better help consumer engagement. Larry also loves sour beers, inhales podcasts, and has a massive Pez collection.
Carlos Ybarra – Born in Sterling, IL and sharpened by the City of the Broad Shoulders, Carlos followed his passion for music and joined TMA’s State Farm Music team in 2017 after spending nearly a decade as a Multicultural marketer. Shortly after, Carlos transitioned to Los Angeles to join TMA’s entertainment practice where he provides strategic music consultation to the agency’s clients. Carlos graduated from Benedictine University with a B.B.A. in Accounting and in his spare time enjoys attending shows, documenting street art, traveling and cooking.
Anyi Wong-Lifton – Anyi is a Strategy Coordinator for TMA’s Culture Marketing group who tracks entertainment trends, writes weekly music columns, and organizes diversity education programs. She grew in Portland, Oregon before it was cool and graduated Summa Cum Laude from Scripps College before moving to Los Angeles. When not making professional use of her pop culture obsession, Anyi volunteers at a dog rescue, collects pencils, and avoids driving.
Sarah Molloy – Sarah is an Operations Coordinator in TMA’s Los Angeles Office, where she and has one hand in finance and the other in entertainment. She joined TMA as the Entertainment Apprentice in January 2019. She is originally from Boston, MA and went to school at Emerson College in her home city. In her free time, she likes to go to the beach, take naps, and sing karaoke (when she has the chance).