By Jim Biegalski, SVP of Consulting
There’s an old saying: “Invest in your shoes and your sheets because if you’re not in one, you’re in the other.”
In 2015, sports teams and properties will continue investing in the in-venue experience and over-the-top content delivery. And that makes sense because if fans aren’t in the venue consuming content, they’re consuming it somewhere else — at home, at work, on a plane, wherever.
It’s a full-court press of technology integration and enhancement throughout sports. Augmented reality, location-based technology, the proliferation of video and statistical information, and increased social exchange will define which teams are considered leaders in their respective space.
In all aspects, it’s a race to the newest technologies and development of “smart venues” while building affinity with future generations of fans who don’t know life without an internet connection.