The latest TMA activation for State Farm Nation will launch during the revamped MTV Movie Awards this Sunday, June 3rd at 9P EST. Hosted by Russell Brand , the show will feature several State Farm activities, both leading up to and during the show, all focusing on how State Farm truly “Gets You To A Better State” — especially during unpredictable moments.
MTV personality, Sway, will solicit fans to post questions they would ask the stars during the pre-show on the State Farm Nation Facebook page. One lucky State Farm Nation fan will have his/her question asked on the red carpet by Sway with a shout-out (Sunday, June 3rd at 8P EST). The hit is running on air and on-line. Click on the State Farm Nation header to post a question
Last Friday, MTV personality Sway solicited fans to post on the State Farm Nation Facebook page questions they’d ask the stars during the pre-show. Sway will ask one lucky State Farm Nation fan’s question on the red carpet with a shout out to the fan (Sunday, 6/3 at 8 p.m. EST).
In addition to the on air hits, Sway will encourage his Twitter followers to post questions at State Farm Nation while MTV reminds fans to post through the MTV Facebook page.
During the weekend, TMA’s Entertainment team will shoot two lead-up hits: One featuring Sway uncovering some unpredictable moments from behind the scenes; the other finds Sway “bumping into” TBD talent at rehearsal. Both hits will have headline pages with State Farm brand ing and will air on MTV, MTV.com and State Farm Nation.
The pre-show moment will feature Sway asking a TBD celebrity a question from State Farm Nation. And the coolest moment of them all: Within the first five minutes of the show, Sway will head to the top of the Gibson Amphitheater where he will award two lucky fans a chance to Get To A Better State with A Better State down in front thanks to State Farm. This will be captured during the live broadcast. We will then follow our winners’ experience, cutting together footage that will be posted to State Farm Nation highlighting how State Farm knows how to Get People to A Better State.