Here are some recent findings from our friends at Fanscape:
Three-quarters of Facebook users worldwide who had “liked” a brand in September 2010 said that they had been spurred to do so by an invitation or advertising from the brand . (DDB Worldwide and Opinionway Research, 2010
- More than half (59%) had also followed a brand based on an invitation from a friend.
- While the top reason former fans gave for unsubscribing from Facebook pages was waning interest in the brand (32%), complaints about the information offered on fan pages were also a major factor. Posting too often (27%) or posting uninteresting information (22%), taken together, turned off nearly half of respondents.
Beyond a doubt, social media is now mainstream. Facebook, just over six years old, recently hit 500 million users. To appreciate just how fast that is, consider that it took radio 38 years to reach 50 million users and broadcast TV 13 years to reach that same number. (Mediapost Article, 2010)
Looking at data from the past 12 weeks in aggregate, Eventbrite found that each social media share equates to $1.78 in ticket sales, with Facebook shares proving to be the most lucrative. (Eventbrite, 2010) Here’s the breakdown:
- one share on Facebook equals $2.52
- A share on Twitter equals $0.43,
- A share on LinkedIn equals $0.90
- A share through e-mail equals $2.34 in sales.
Additionally, Facebook is now the #1 referring site for traffic to the company’s site, surpassing Google. Each Facebook share drives 11 visits back to Eventbrite.com.
Foursquare is set to hit 4 million members. (Mashable, October 2010)
- Foursquare is now adding close to 20,000 users per day, up significantly from the estimated 15,500 per day rate near the time the startup hit 3 million members
94 percent of GenY is on Facebook, spending 11.4 hours a week on it. When Gen Y communicates with each other, their preferred tool is a text message (55 per cent state texting as the primary means of communicating with their friends), followed by Facebook (24 per cent). (Y Pulse, September 2010)
- More than three quarters (78 per cent) of high school and college students connect to their preferred social network via their mobile phone.
Email accounted for 55% of the social shares made between Aug 2009 and Jul 2010, though it lost 4% share. Social networks accounted for 24% of shares. Yet when it came to people actually clicking on the links, social networks reigned supreme. Social networking sites account for over 60% of the click-throughs, a bump up of over 16% from last year. (SocialTwist, 2010)
Usage of social networking sites for sharing links increased more than 10%. Within social networking, Facebook accounted for 78% of referrals, followed by 14.5% for MySpace, 5% for Twitter and Google-owned Orkut for 2%.
For every link shared on Facebook, 2.87 people clicked through to the original story. Every link posted on Twitter generated 19.04 clicks, more than six times as much.
- 22.4% of B2B marketers and 24.6% of B2C marketers globally are using Twitter successfully to drive sales by linking to companies’ promotional webpage’s as well as helping to boost SEO rankings. (MarketingProfs, Dec 2009)
- Worldwide social network ad spending will increase 68% from $4 billion in 2009 to $7.5 billion in 2010, and continue to grow every year to about $38 billion by 2015. (Borrell Associates, October 2010)