Big news coming out of New York City last night where the Sports Business Journal — the bible of the sports marketing biz — named The Marketing Arm the “Best in Corporate Consulting, Marketing and Client Services.”
It’s the second consecutive year that TMA has been honored as one of the best in sports business by the Sports Business Journal as part of its annual Sports Business Awards. Last year, TMA won in the ” Best in Sports Event and Experiential” category.
The “Best in Corporate Consulting, Marketing and Client Services” category is awarded on the basis of strategic planning; sponsorship acquisition, activation and execution; rights evaluation, research, analysis and measurement; naming-rights representation for brand s; brand development, growth and management through sports sponsorship; event creation, ownership and management on behalf of clients; corporate hospitality, ideation and activation; media production, programming and development related to sports; multimedia services; and licensing and merchand ising.
TMA President Dan Belmont accepted on behalf of The Marketing Arm. Here’s his reaction last night after accepting the award: