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The Risks & Rewards of User Generated Content

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The Risks & Rewards of User Generated Content

User-generated content or “UGC” — whether in a hashtag, text, picture or video format — is at the heart of most marketing campaigns today.  But with an increasing number of lawsuits, from actress Katherine Heigl v Duane Reade to celebrity blogger Perez Hilton v NYT reporter Robert Caplin: how brand s are leveraging user content (with or without consent) has become an increasingly hot topic that marketers need to wrap their heads around.

In a free   webinar on Wednesday, April 30th at 10:00 am pacific, TMA’s Tom Edwards, SVP of Digital Strategy & Innovation, will be speaking along with the Global Social Media Lead for Levi’s as well as the Corporate Counsel of ThisMoment, about the rewards and  risks of user-generated content.

Follow Tom Edwards   @BlackFin360