User-generated content or “UGC” — whether in a hashtag, text, picture or video format — is at the heart of most marketing campaigns today. But with an increasing number of lawsuits, from actress Katherine Heigl v Duane Reade to celebrity blogger Perez Hilton v NYT reporter Robert Caplin: how brand s are leveraging user content (with or without consent) has become an increasingly hot topic that marketers need to wrap their heads around.
In a free webinar on Wednesday, April 30th at 10:00 am pacific, TMA’s Tom Edwards, SVP of Digital Strategy & Innovation, will be speaking along with the Global Social Media Lead for Levi’s as well as the Corporate Counsel of ThisMoment, about the rewards and risks of user-generated content.
Follow Tom Edwards @BlackFin360
