TMA’s digital team developed a new promotion for the History Channel’s latest mega event — The World Wars, a mini-series that begins on Memorial Day (9/8c).
The consumer engagement element of the promotion takes place on the mobile gaming platform QuizUp.
Working in partnership with QuizUp, TMA completed a series of firsts — both for the client and for our partners at QuizUp. As part of the activation, TMA has created 300 new trivia questions for history buffs to challenge their friends — and the nation — to a “war of wits.”
After playing the quiz, participants can enter the sweepstakes for a chance to win a trip for two to Hawaii to visit Pearl Harbor.
Learn more about the promotion and how to play it on your phone here.
If you’re not using QuizUp already, download it (it’s free!) and play The World Wars quiz (search the New Content or History topic).
