The 2020 REGGIE Awards may have looked a little different, but TMA still brought home hardware. Hundreds of industry marketers joined ANA for its first virtual ceremony on May 15, where top agencies and brands were recognized for the best brand activation marketing campaigns of 2019 across 23 categories.
TMA was awarded two gold, three silver, and a bronze for the following programs.
Cheetos House of Flamin’ Haute
Cheetos turned up the heat kicking off New York Fashion Week with the House of Flamin’ Haute Runway Show and Style Bar in September of 2019. The activation won gold in the Experiential Marketing and Influencer Marketing categories, and bronze in Creativity and Innovation. Taking cues from online looks created by Cheetos’ fans and influencers, the brand put on its first-ever runway show. Following the show, consumers were able to make appointments at the pop-up style bar to receive Cheetos-inspired hair, nail and makeup applications from Chester Cheetah’s team of professional stylists.
Doritos Spark the Beat
Doritos partnered with Lil Baby for the Doritos Spark the Beat competition where artists and producers were invited to submit their best beat or vocal track for a chance to work with Lil Baby in the studio and win their share of $100K. This program brought home silver in both the Partnership Marketing and Promotion Marketing categories.
State Farm Vehicle Loan Illusions
State Farm took silver in the Small Budget Brand Activation Marketing (Under $1MM) category for its Vehicle Loan Illusions activation. Celebrity illusionist, Justin Willman was enlisted to help auto show attendees see through loan illusions. Using sleight of hand, he turned conversations about vehicle loans into unforgettable experiences, while introducing these car buyers to State Farm Bank vehicle loans.
Congrats to our clients and teams who brought these programs to life! View the full list of winners here.