Good news from the Brand Activation Association’s Reggie Awards, which announced its 2014 winners last week in Chicago. No agency brought home more hardware than TMA, which won SEVEN Reggies. The next-closest agency had just five wins.
== TMA’S REGGIE WINNERS ==
(Client/Program: Category)
— Lay’s/Do Us A Flavor: *Gold* Creativity & Innovation AND National Consumer (Over $3MM)
— American Airlines/Window of Wonder: Digital & Mobile
— AT&T/Autumn Moon Festival: Multicultural (Cultur8)
— Cheetos/Despicable Me 2: New Product Launch AND Sponsorship & Licensing
— AT&T/#BeTheFan: Social Media
