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TMA + Dieste Inc. = Cultur8

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TMA + Dieste Inc. = Cultur8

Award-winning Omnicom agencies Dieste Inc. and  The Marketing Arm have joined forces to form Cultur8, a next-generation multicultural agency that connects brand s and  consumers through cultural passions.  The new independent agency, that began operating on January 1st 2013, brings together Dieste’s promotions department (strategy + creative groups) and  Wave, TMA’s multicultural group.

The “8” in Cultur8 represents the agency’s core capabilities which include brand  and  shopper marketing, event activation, strategic consulting, digital/mobile, sponsorship consulting, social engagement and  influencer, sports and  entertainment, and  cause marketing.

“Cultur8 is about combining everything that The Marketing Arm is with everything Dieste is,” says   Dan Belmont, president of The Marketing Arm.  “It’s the ‘dream team’ for multicultural marketers: One of the most recognized names in multicultural marketing and  what Promo magazine has called the most creative agency in America.  We’ve created the first multicultural shop that not only develops the big ideas to connect brand s to communities across America, but can pivot to any platform in any channel, from digital to retail.”

Based in Dallas, with offices in New York and  Los Angeles, Cultur8 is led by Executive Creative Director Roberto Saucedo, Vice Presidents Griselle Colon and  Todd Ervin, and  Controller Ty Naegele.

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