In 2011, TMA entertainment began outreaching to Modern Family on ABC on behalf of our Harley-Davidson client. Our placement and account team worked with production and talent within the show to establish relationships on behalf of the brand to seek out strategic placement opportunities.
TMA entertainment provided Harley-Davidson apparel and motorcycles throughout the season of filming of the show, creating organic relationships with Modern Family as a whole. In 2012 a scripted opportunity came our way and TMA entertainment worked with the show producers and actors (specifically Modern Family producer Steve Levitan and leading actor Ty Burrell) to ensure that Harley-Davidson played a large role in this particular episode.
On October 31st, 2012, Modern Family aired this scripted episode debuting Harley-Davidson in 6 total scenes, with a total airtime for the client of 4 minutes and 27 seconds, a media value of $1.7 million.
