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TMA Entertainment Scores Harley-Davidson Placement in ABC's Modern Family

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TMA Entertainment Scores Harley-Davidson Placement in ABC’s Modern Family


In 2011, TMA entertainment began outreaching to   Modern Family on ABC on behalf of our   Harley-Davidson client. Our placement and  account team worked with production and  talent within the show to establish relationships on behalf of the brand  to seek out strategic placement opportunities.

TMA entertainment provided Harley-Davidson apparel and  motorcycles throughout the season of filming of the show, creating organic relationships with Modern Family as a whole. In 2012 a scripted opportunity came our way and  TMA entertainment worked with the show producers and  actors (specifically Modern Family producer   Steve Levitan and  leading actor   Ty Burrell) to ensure that Harley-Davidson played a large role in this particular episode.

On October 31st, 2012, Modern Family aired this scripted episode debuting Harley-Davidson in 6 total scenes, with a total airtime for the client of 4 minutes and  27 seconds, a media value of $1.7 million.