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TMA Hires Director of Shopper Marketing

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TMA Hires Director of Shopper Marketing

We are thrilled to announce the recent hire of Lisa Lally to the position of Vice President/Director, Shopper Marketing.

Based in The Marketing Arm’s Chicago office, Lally will lead The Marketing Arm’s shopper marketing team dedicated to the Quaker account. Partnering with Quaker’s Shopper Marketing organization, Lally and  her team will be accountable for developing big ideas that drive shopper engagement and  architect choice at each point of the shopper experience on both national and  customer-specific opportunities.

Lally joins The Marketing Arm from Arc Worldwide where she served as Global Account Director. During her career, she’s developed promotional, shopper, and  retail marketing programs for a number of leading CPG brand s, including P&G and  Masterfoods USA.

“We are thrilled to welcome Lisa to our team,” said Trina Roffino, Group Vice President Account Service. “Her classic marketing training and  expertise, coupled with her creative spirit and  ability to lead strategically, creates a great complement to our partners at Quaker.”

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