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TMA-produced original short film: Uncle Drew

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TMA-produced original short film: Uncle Drew

TMA’s entertainment practice concepted and  produced an original short film for client Pepsi Max called “UNCLE DREW,” starring NBA Rookie of the Year   Kyrie Irving of the Cleveland  Cavaliers (a relationship originally forged by TMA’s Talent team).  The 5-minute film launched Friday, May 18 (with help from   Fanscape).

Pepsi Max went to a pick-up game in Bloomfield, N.J., pretending to shoot a documentary on a basketball player named “Kevin.” When his Uncle Drew came into the game, some magical things happened…

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