TMA’s entertainment practice concepted and produced an original short film for client Pepsi Max called “UNCLE DREW,” starring NBA Rookie of the Year Kyrie Irving of the Cleveland Cavaliers (a relationship originally forged by TMA’s Talent team). The 5-minute film launched Friday, May 18 (with help from Fanscape).
Pepsi Max went to a pick-up game in Bloomfield, N.J., pretending to shoot a documentary on a basketball player named “Kevin.” When his Uncle Drew came into the game, some magical things happened…
