Every kid dreams of bringing their toys to life. And Life cereal is making that dream come true.
TMA developed a promotional idea rooted in the brand ‘s big idea, “There’s more to Life,” in order to drive kid request and volume of Life cereal. The Quaker Life® LEGOLAND® Florida Contest challenges kids to build their coolest LEGO creation, giving them a chance to have it turned into a massive installation at Legoland – complete with a VIP trip to the park to see it in person.
By inspiring kids’ creativity, TMA helped Life to show how there’s truly more to life. Finalists’ entries will be judged by a LEGO architect and the Grand Prize winner chosen on December 31, 2012. The winning entry will receive: