At yesterday’s PRO Awards Gala in New York City, TMA brought home nine awards for our Frito-Lay and State Farm clients including four gold, two silver, and two bronze awards as well as the top honor, the Platinum PRO Award.
The PRO Awards, presented by Chief Marketer, recognize the best in promotion marketing and are the benchmark for outstanding creativity and stellar results in the marketing industry.
Cheetos Teach Me How to Curl, won the Platinum PRO Award for the best overall campaign among hundreds of entries. The campaign surrounded a tie-in with USA Curling that tapped social media, music, influencer, and a limited-time product called Cheetos Curls to deliver big results.
Teach Me How to Curl also brought home gold for Best Use of Content Marketing and Best Use of Video along with a silver for Best Digital/Social Campaign.
Flamin’ Hot Spot: A Cheetos Restaurant took gold for Best Sampling or Trial Recruitment Campaign and Best Buzz as well as bronze for Best Campaign Targeting Millennials.
State Farm Neighborhood of Good won silver for Best Cause Based Campaign.
State Farm also won bronze for Best Use of Event or Experiential Marketing (More than 5 venues) for Neighborhood of Good Music Festivals.
A huge congratulations to our Frito-Lay and State Farm clients and teams! And, thank you to Chief Marketer.