Make space in the trophy cabinet, The Marketing Arm is bringing home five Reggie Awards from the Promotion Marketing Association’s (PMA) annual gala in Chicago. Since 1983, the Reggies have recognized the crème de la crème in promotion marketing.
TMA won two gold Reggies, one for for its “Make Dinner a Destination” program on behalf of Near East (Local/Regional Market category) and one for the “Know the Truth” cause marketing campaign for the SPCA (Pro Bono category).
In the Experiential Marketing category, we won a silver Reggie for State Farm’s “Play Today. Illuminate Tomorrow.” program.
The Doritos “Call of Duty” campaign earned a bronze Reggie in the National Consumer category. We also won bronze in the Retailer-Specific category for the GameStop “Gears of War” campaign.
Two other programs — GameStop’s “LA Noire” and State Farm’s “Juega Hoy. Illumina el Manana.” — were short-listed (runners-up) in the Retailer-Specific and Multicultural categories, respectively.
Check out abbreviated, 30-second video recaps for each of these campaigns below.