While the marketing industry is no stranger to celebration, there are some awards shows that receive more attention than others– Cannes, the PRO awards, the Effies, Webbys, Art Director’s Club, etc. Lesser known (but of no less importance) is the Jay Chiat awards put on the the AAAA. The Chiat awards for strategic excellence elevates and rewards brilliant strategic thinking– without the insights of strategy, it would be impossible to create award winning campaigns.
This year, TMA is honored to have won a Bronze Jay Chiat award in the category of research innovation for the Sports Property Index. We are proud our new product and are thrilled to be recognized by the American Association of Advertising Agencies for innovations in the field of sports properties and analytics. Thanks to all who helped in the creation and the success of the SPI; the Chiat award is proof of its value and is testament to the good work at TMA.
