At yesterday’s PRO Awards Virtual Gala, TMA brought home five awards for our Cheetos, Doritos, and State Farm clients.
The PRO Awards, presented by Chief Marketer, recognize the best in promotion marketing and are the benchmark for outstanding creativity and stellar results in the marketing industry.
Here’s a look at our winning campaigns.
State Farm Vehicle Loan Illusions
State Farm brought home gold in Best Use of Content Marketing for its Vehicle Loan Illusions activation. Celebrity illusionist, Justin Willman was enlisted to help auto show attendees see through loan illusions. Using sleight of hand, he turned conversations about vehicle loans into unforgettable experiences, while introducing these car buyers to State Farm Bank vehicle loans.
Cheetos House of Flamin’ Haute
Cheetos turned up the heat kicking off New York Fashion Week with the House of Flamin’ Haute Runway Show and Style Bar in September of 2019. The activation won silver in Best Buzz, Best Campaign Targeting Millennials, and Best Use of Influencer Marketing. Taking cues from online looks created by Cheetos’ fans and influencers, the brand put on its first-ever runway show. Following the show, consumers were able to make appointments at the pop-up style bar to receive Cheetos-inspired hair, nail and makeup applications from Chester Cheetah’s team of professional stylists.
Doritos Spark the Beat
Doritos partnered with Lil Baby for the Doritos Spark the Beat competition where artists and producers were invited to submit their best beat or vocal track for a chance to work with Lil Baby in the studio and win their share of $100K. This program brought home silver in Best Use of Content Marketing.
Congrats to our clients and teams and all of the other winners! View the full list here.