TMA Director of Data Marketing and Science Jordan Jackson has been named to Business Insider’s Rising Stars of Madison Avenue list. The 40-person list honors early- and mid-career advertising professionals making an impact within and outside of their agencies and brand work.
Jordan joined TMA in the middle of COVID-19 and virtual hallways, just before we witnessed societal injustices and unrest leading to a re-examination of agency diversity, equity, and inclusion practices. This was no problem for Jordan. She was championing diversity and inclusion before it became a focus for the nation and the communications industry. She wondered how we could move from opinions to objective input, how we could integrate D&I into the whole creative process rather than it just being a check box at the end.
Through her work on our State Farm business, she’s led TMA’s efforts to create a repeatable process and maintain objectivity in a highly subjective space by leveraging a multiculturally representative millennial audience to optimize creative work so that diversity and inclusion are at the forefront of everything we do.
“Jordan’s impact on her agency team, media partner agency, and clients can only be described as punching above her weight,” said TMA SVP of Strategy Stephen Parker-Eaton. “There is an adage – the best accountants are not only capable, but they can also make the complex understandable and create their own demand. Jordan has the capability, the gift of simplification, and the demand for her input from team members, TMA leadership, partner agencies, and our client, State Farm. And she creates kick-ass playlists in her side gig as a spin instructor. What could possibly stop this force of nature?”