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Tom Edwards To Speak At Dallas Digital Summit

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Tom Edwards To Speak At Dallas Digital Summit


  Tom Edwards, Vice President of Digital Strategy at TMA, will speak at the   First Annual Dallas Digital Summit December 4 – 5, 2012.

Edwards’ presentation titled, “Creative Thematics, Deliberate Content & Paid Amplification” will focus on the latest trends associated with socially enabled content and  real time amplification in partnership with Facebook. He will also discuss recent changes to key publishers that blur the lines between organic and  paid amplification of content.

Today’s social web is built on content. With this fundamental shift toward social curation and  content production, making sure that your content is relevant and  engaging while also being optimized for sharing, searching and  amplification is the focus of this discussion.

Areas to be covered include:

  • The visual content paradigm shift
  • Keys to successful content strategies
  • Edgerank Impact to organic reach
  • Content Virality Rates

Edwards recently wrote an article related to this topic:   Changes to EdgeRank Impact Organic Brand  Reach

Follow Tom Edwards on Twitter   @BlackFin360