TMA was recently challenged with increasing engagement and non-DFW participation for TXU Energy’s Dallas Film Society Sponsorship. To do this, TMA developed a targeted Facebook campaign and voting sweepstakes.
“Light Up the Red Carpet” Student Film Contest asked Texas students to explore the future of energy conservation and energy efficiency through video. The campaign was a bigger success than last year with 15 submissions and over 40 percent of unique visits outside of Oncor’s distribution areas.
Check out the winners and view their entries here. In the high school division, “No Blackout” took the Grand Prize: $7,500 technology grant, film editing software, and an opportunity to shadow a TXUE commercial shoot. The music video is complete with conservation tips, electric vehicles and fluorescent light bulbs. Watch below.
