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Up and Comers

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Up and Comers

By: Jill Robben, Client Manager, and Dylan Froom, Manager, Celebrity and Influencer

In today’s social media and streaming environment, it only takes one big role for up-and-comers to become overnight sensations.

In a media landscape dominated by social media and streaming because of quarantine, it only takes one big role for up-and-comers to become overnight sensations.

For Millennials and Gen Zers, this sudden ascent includes watching their social following quickly grow from a few thousand to millions of people anticipating their next posts.

TMA tracks social trends, film releases, and buzzy shows to predict which new talent will become big names.

Check out some of the people and shows on our radar.

LIU YIFEI

Liu is a Chinese-American actress, singer, and model who has named as one of the “New Four Dan” actors of China in 2009, meaning she was one of the top four most bankable young actors. Liu has starred in a number of Chinese films before landing the lead role in Disney’s highly anticipated Mulan, set to be released in July 2020.

JUSTICE SMITH

In 2020, Justice stars in the Netflix film All The Bright Places, which has garnered a lot of press due to how it tackles the heavy topics of mental illness. He stars alongside Elle Fanning, Luke Wilson, and Keegan Michael Key. Justice is also set to reprise his role in the next installment of the Jurassic World franchise.

TORO Y MOI

He is often identified with the rise of the chillwave movement in 2010 and 2011 and has released eight studio albums including his most recent one, Outer Peace in 2019.

VICTORIA PEDRETTI

Victoria first stepped into the spotlight with her role as ‘Nelly’ in critic and fan favorite, The Haunting of Hill House. She followed that success by joining the cast of You season two, which quickly gained her over 1M+ followers within a day after its release. We expect the buzz to continue to swirl now that it is confirmed that You has been renewed for a third season.

JULIA BUTTERS

Julia captured Quentin Tarantino’s heart when he saw her on TV while writing the script for Once Upon a Time in Hollywood. He later cast her for the role of child actor Tudi Fraser, from which she went on to capture the hearts of the rest of the world. Since then, she has continued her role on American Housewife and is expected to have a lasting career in entertainment.

BRIGETTE LUNDY-PAINE

Brigette is a non-binary actor (pronouns they/them) whose talent and charisma have landed them several roles in TV and film. They currently star on Netflix’s Atypical, which will premier its fourth and final season in 2021, and they recently appeared in Bombshell with Charlize Theron, Margot Robbie, and Nicole Kidman. Brigette will also appear in the highly anticipated Bill & Ted reboot.

THOMASIN MCKENZIE

Thomasin is a New Zealand actress who recently starred in the Golden Globe Award-winning film Jojo Rabbit. This leading role has skyrocketed Thomasin’s fame and she is set to appear in several projected blockbuster hits in the next few years.

CATHERINE COHEN

Catherine is a New York-based comedian and singer whose fame is quickly rising as she currently tours around the world with her Edinburgh Fringe award-winning show. The Twist? . . . She’s Gorgeous. Cohen hosts the popular comedy podcast Seek Treatment with Cat + Pat with co-host Pat Regan and writes an advice column for W Magazine.

INDYA MOORE

Indya Moore is an American actor who has become a quick success in the world of television and fashion with a starring role in the critically acclaimed FX show Pose. Indya is a transgender actor (pronouns they/them) who is using their platform for social justice. In 2019, they appeared as the first trans person on the cover of ELLE.

EMILY ALYN LIND

Emily is an American actor who’s on the verge of being a household name as it was just announced that she will star in the reboot of Gossip Girl on HBO. Though Emily has appeared in other film and tv projects, this will truly be her big break. Should Gossip Girl be anywhere near as successful as the original, she has the potential to hit it big, comparable to the cast of Riverdale.

LOCKE AND KEY

Locke & Key is a supernatural horror series based on a comic book series of the same name. It premiered on Netflix at the beginning of February. The series is about three children who move to Massachusetts after their father’s murdered and their new residence has a number of mysterious keys throughout that can be used to unlock doors in supernatural ways. However, they quickly become aware of a demonic entity that is also searching for the keys.

Featuring new comers Connor Jessup, Emilia Jones, Petrice Jones, and Laysla de Oliveira, and veteran actress Asha Bromfield in what could be her big break, the series came out about a month ago and we have already seen some of the casts’ following double. USA Today claimed the show was “nearly as strong a debut as Stranger Things in 2016.” While it hasn’t been picked up for a second season yet, writing has already begun ahead of the series’ first-season premiere.

We’ll be watching as these actors continue to gain notoriety and acclaim. Be on the lookout for updates and more up-and-coming faces to watch.

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