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Will Clarke Named EVP of Creative at TMA

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Will Clarke Named EVP of Creative at TMA

We’re proud to announce that TMA has hired Will Clarke as EVP of Creative. In this role, Clarke will be responsible for delivering “Creativity that Matters” with TMA’s nationwide teams, while creating the future of consumer engagement with leading brands.

“Will’s background in brand storytelling and conversion-driven marketing are a perfect fit to help us expand on TMA’s promise of creating cultural resonance for brands,” said TMA President Andrew Robinson. “Likewise, his enthusiasm for growing people and nurturing their creativity aligns perfectly with our core values, and will be contagious to our teams and our clients.”

“I am looking forward to helping our team write the amazing next chapter in the epic story that is The Marketing Arm. This role feels like coming home actually. That’s because TMA’s shared belief that ‘good people are the key to creating great work’ is at the center of everything I know about how great work comes into the world,” Clarke said. “I feel really lucky to be here at such an exciting time for the agency.”

Clarke has run creative departments for The Integer Group, Shoptology, and served as the VP of Marketing for Poo-Pourri. He was named by Rolling Stone Magazine as the “Hot Pop Prophet,” and featured in The New York Times. He’s the author of two New York Time Editor’s Choices from Simon & Schuster as well as the co-writer of “Rollin’ VIP” Nationwide Super Bowl spot—one of Time Magazines’ Top 10 TV Ads of the Year. His work over the past 20 years has been recognized by Cannes Lions, Creativity, The Wall Street Journal, and the PRO Awards.

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