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Win BIG...With Yellow Pages!

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Win BIG…With Yellow Pages!

Aiming to attract female couponers in the Fort Worth market, YP wanted to increase usage of the   YP Real Yellow Pages directory by featuring its newly expand ed coupon section in the front of the book. So to get residents in that delivery market to retain and  use (vs. misplace or toss) the directory, TMA created a promotion that calls attention to the coupon section which offers real opportunities to save and  win big.

The   Lucky Numbers Challenge Sweepstakes involves a series of challenges that requires the book in-hand  to play and  has both desktop and  advertiser co-brand ed mobile versions. After visitors complete the interactive challenges they can enter daily for their chance to win. The prizes include weekly prizes of $250, monthly prizes of $2,500 or the grand  prize of $25,000. The promotion runs September 10, 2012 through July 19, 2013 and  involves, print, digital, radio and  transit campaign components.

Watch the promo below with copy by TMA’s   Ed Johnson.

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