Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports. It’s easy to imagine a quasi-Olympic future for esports, with its own Shaun White-level celebrities. Brands can nurture this development if they can handle long-term investment in the community.
Read the full article on Adweek to see what Jeff Chown, CEO of Entertainment and Lux at The Marketing Arm, says to expect for the future of esports and gaming.